Case Studies

Big questions. High stakes. Global scale. From repositioning brands to navigating health systems, these case studies show how we help teams cut through complexity and act with confidence — wherever they are in the world.

How Sage turned insights into commercial impact

From AI-driven insights to corporate strategy, we’ve helped Sage put customers at the heart of their biggest business decisions—transforming research into real commercial impact and earning award-winning recognition along the way.

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The ‘reality’ of SVOD: Following hayu’s worldwide journey

The need for speed: Helping Google decode the psychology of loading times

Unlocking opportunity for Eataly

Transforming creative development for CRUK

Shaping BT’s group brand portfolio strategy

GSMA and the privacy paradox: Researching digital rights in Sub-Saharan Africa

Helping John Lewis navigate a shifting high street

Helping Avon stay ahead in an ever-evolving beauty landscape

How Sage turned insights into commercial impact

Basis

Consumer

Health

Studio

Ideas (AI)

The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.