We are Basis Global
The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.
Let us introduce ourselves
Our teams across the UK and US have delivered work in 60+ countries. Across the Basis Group, our specialist units—Consumer, B2B, Health, and Ideas.ai—combine quant and qual research, AI and big data, behavioral science, cultural insight, and design thinking to drive growth and disruption.
Built for complexity. Obsessed with clarity.
That’s why clients come to us when the stakes are high, the questions are messy, and the answers need to drive real change.
Looking to transform insights into impact––or searching for a role where you can do the same? You’ve come to the right place.
Our teams across the UK and US have delivered work in 60+ countries. Across the Basis Group, our specialist units—Consumer, B2B, Health, and Ideas.ai—combine quant and qual research, AI and big data, behavioral science, cultural insight, and design thinking to drive growth and disruption.
Built for complexity. Obsessed with clarity.
That’s why clients come to us when the stakes are high, the questions are messy, and the answers need to drive real change.
Looking to transform insights into impact––or searching for a role where you can do the same? You’ve come to the right place.
Rune Mortensen
CEO of Basis Global
The people behind Basis
Behind every bold idea is a team of experienced leaders in insight, strategy, and innovation—working together to help brands move forward with confidence.
The sun never sets at Basis
London
Los Angeles
New York
Chicago
+1 332 910 8456
Chicagoinfo@basisresearch.com
Consumer & B2B
500 W. Madison Street
Suite 1000
Chicago, IL 60661
Health
111 W Illinois St
Suite 548
Chicago, IL 60654
-
London
-
Los Angeles
-
New York
-
Chicago
+1 332 910 8456
Chicagoinfo@basisresearch.com
Consumer & B2B
500 W. Madison Street
Suite 1000
Chicago, IL 60661
Health
111 W Illinois St
Suite 548
Chicago, IL 60654
From São Paulo to Seoul, we bring deep cultural insight to every brief, helping our clients succeed in over 60 countries. It’s this global experience, paired with local understanding, that drives real impact.
Rune Mortensen
CEO of Basis Global
The work we thrive on
Whatever the brief, we have a solution. Here’s how we can help.
Global consumer insights
Global consumer insights grounded in behavior, cultural nuance, and commercial strategy—across 60+ countries and every major region.
Customer segmentation
Growth-driving segmentation built around real business goals—powering smarter strategy, sharper messaging, and stronger brand performance.
AI personas
Dynamic, predictive profiles built on real-time data—your clearest, most current view of how audiences think, act, and evolve.
Attitude & usage studies
Reveal the drivers behind behavior—and uncover new growth opportunities with our sharp, signal-rich U&A studies.
Brand tracking
Tracking that links brand health to business growth—so you can adapt faster, compete smarter, and stay ahead.
Brand strategy
Clear, confident strategies shaped by customer truth, market signals, and commercial priorities.
Brand positioning
Pinpoint a space you can own—shaped by what your audience needs, what the market lacks, and what only you can offer.
Pricing research
Move beyond opinion with evidence-led pricing strategies that protect margin, drive demand, and unlock commercial growth.
Creative development
Create campaigns that connect with real people—from first idea to final cut.
Message testing
Make your message matter with clear insight into what resonates, persuades, and performs—so every message works harder.
Comms tracking
See how your messaging lands, what drives impact, and where to go next.
Path to purchase
A sharper view of what drives decisions—so you can turn interest into action.
Shopper insight
Uncover the motivations behind real-world decisions—and connect with buyers when it matters most.
Shopper journeys
Decode messy, nonlinear shopper journeys—and design experiences that convert, delight, and keep you ahead.
User experience
Digital experiences that remove friction, deepen engagement, and drive action—shaped by real user insight.
Global consumer insights
Global consumer insights grounded in behavior, cultural nuance, and commercial strategy—across 60+ countries and every major region.
Customer segmentation
Growth-driving segmentation built around real business goals—powering smarter strategy, sharper messaging, and stronger brand performance.
AI personas
Dynamic, predictive profiles built on real-time data—your clearest, most current view of how audiences think, act, and evolve.
Attitude & usage studies
Reveal the drivers behind behavior—and uncover new growth opportunities with our sharp, signal-rich U&A studies.
Brand tracking
Tracking that links brand health to business growth—so you can adapt faster, compete smarter, and stay ahead.
Brand strategy
Clear, confident strategies shaped by customer truth, market signals, and commercial priorities.
Brand positioning
Pinpoint a space you can own—shaped by what your audience needs, what the market lacks, and what only you can offer.
Pricing research
Move beyond opinion with evidence-led pricing strategies that protect margin, drive demand, and unlock commercial growth.
Creative development
Create campaigns that connect with real people—from first idea to final cut.
Message testing
Make your message matter with clear insight into what resonates, persuades, and performs—so every message works harder.
Comms tracking
See how your messaging lands, what drives impact, and where to go next.
Path to purchase
A sharper view of what drives decisions—so you can turn interest into action.
Shopper insight
Uncover the motivations behind real-world decisions—and connect with buyers when it matters most.
Shopper journeys
Decode messy, nonlinear shopper journeys—and design experiences that convert, delight, and keep you ahead.
User experience
Digital experiences that remove friction, deepen engagement, and drive action—shaped by real user insight.
The company we keep
Featured
case studies
From brand transformations to breakthrough innovations, our clients use custom research and timely strategic insight to make smarter decisions and outpace the competition.
Sage
Smarter strategy, faster growth: How Sage put insights into action
Learn More
Eataly
Uncovering what drives shopper love at Eataly
Learn More
Cancer Research UK
Transforming creative development for the UK’s largest charity
Learn More
John Lewis
Finding direction in a challenging high street environment
Learn More
The Need for speed: Measuring the importance of loading times
Learn More
Award winning impact
Big wins, bold moves, and the latest from Basis.
Welcome home
We’re always looking for brilliant minds, curious thinkers, and people who want to make a real impact. If that sounds like you, you’ll fit right in.
Health Research Executive / Senior Executive
We’re looking for an exceptional Executive to join our growing, bright and ambitious London based Healthcare team!
Quant Research Manager
We’re looking for an exceptional Research Manager to join our growing, bright and ambitious London based quant team!
Quant Senior Research Executive
We’re looking for an exceptional Senior Research Executive to join our growing, bright and ambitious London based quant team!
Research Director
We’re looking for a Research Director to join our growing, ambitious and fun London based quant team!
Quant Associate Director
We’re looking for an Associate Director to join our growing, ambitious and fun London based quant team!
Research Manager / Sr. Research Manager
We’re looking for an exceptional (Sr.) Research Manager to join our growing, bright and ambitious London based healthcare team!
All Level Graphic Designer
We’re looking for a smart, enthusiastic, Graphic Designer to join our team.
B2B Research Manager
We’re looking for an experienced B2B specialist to help us grow.
B2B Research Executive / Senior Executive
We’re growing a bold new B2B practice at Basis, and we need sharp thinkers to help shape it.
Health Research Executive / Senior Executive
We’re looking for an exceptional Executive to join our growing, bright and ambitious London based Healthcare team!
Quant Research Manager
We’re looking for an exceptional Research Manager to join our growing, bright and ambitious London based quant team!
Quant Senior Research Executive
We’re looking for an exceptional Senior Research Executive to join our growing, bright and ambitious London based quant team!
Research Director
We’re looking for a Research Director to join our growing, ambitious and fun London based quant team!
Quant Associate Director
We’re looking for an Associate Director to join our growing, ambitious and fun London based quant team!
Research Manager / Sr. Research Manager
We’re looking for an exceptional (Sr.) Research Manager to join our growing, bright and ambitious London based healthcare team!
All Level Graphic Designer
We’re looking for a smart, enthusiastic, Graphic Designer to join our team.
B2B Research Manager
We’re looking for an experienced B2B specialist to help us grow.
B2B Research Executive / Senior Executive
We’re growing a bold new B2B practice at Basis, and we need sharp thinkers to help shape it.
