Leadership

Team

Meet the experts behind Basis Global. Our leadership team brings decades of experience in insight, strategy, and innovation—helping brands turn data into action and challenges into opportunities. 

Rune Mortensen
Global Management Team

Rune Mortensen

CEO (Basis Global)
Charlotte Smith
Global Management Team

Charlotte Smith

Managing Partner (Basis Global)
Polly Shrager
Consumer

Polly Shrager

Managing Partner (UK)
Martin Eichholz
Consumer

Martin Eichholz

Managing Partner (US)
David Griffiths
Ideas (AI)

David Griffiths

Chief Technical Officer
Michael Chan
Studio

Michael Chan

Head of Creative
Alex McIndoe
Consumer

Alex McIndoe

Quant VP
Chris Hope
Consumer

Chris Hope

Head of Client Strategy
Conrad Tenenbaum
Health

Conrad Tenenbaum

Sr. Director
Dan Coombes
Consumer

Dan Coombes

Principle Qual
Hereward Feldwick
Consumer

Hereward Feldwick

Qual Sr. Director
Judith Lawrence
Health

Judith Lawrence

Sr. Director
Kelsey Frederick
Health

Kelsey Frederick

Senior Director of Operations
Glen Kristensen
Consumer

Glen Kristensen

VP Qualitative
Joe Matas
Consumer

Joe Matas

Sr. Director
Laurie Visee
Consumer

Laurie Visee

Head of Quant US
Lisa Chautard
Consumer

Lisa Chautard

Qual VP
Louisa Holloway
Consumer

Louisa Holloway

Sr. Director
Margaret Nagarajan
Consumer

Margaret Nagarajan

VP Quant
Olly Robinson
Consumer

Olly Robinson

Sr. Director
Rachel Williams
Consumer

Rachel Williams

Head of Qualitative
Simon Miller
Consumer

Simon Miller

Quant VP
Anna Rumins
Consumer

Anna Rumins

Global Head of Ops
Dean Smith
Health

Dean Smith

Sr. Director
Georgina Cooper
Health

Georgina Cooper

Managing Partner (UK)
Randy Guzman
Health

Randy Guzman

COO (Basis Health)
Katie Buckley
Consumer

Katie Buckley

Managing Partner (US)
Marian Bergkamp
Health

Marian Bergkamp

Senior Director
Mark Rushek
Health

Mark Rushek

Sr. Director
Paul Eccles
Health

Paul Eccles

CEO (Basis Health)
Tom Percival
B2B

Tom Percival

Managing Partner (UK)

Join our team

We’re always on the lookout for like-minded people who are great at what they do and can add something new to how we work. Get in touch or check out our current vacancies below.

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The global insight consultancy that digs deeper, challenges assumptions, and turns uncertainty into real business results.

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Basis Consumer helps brands decode what drives behavior, predict future shifts, and turn research into a competitive advantage.

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Basis B2B helps brands navigate long sales cycles, niche audiences, and high-stakes decisions with speed and precision.

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Basis Health helps pharma, biotech, and med device companies translate complex data into strategic clarity—fast.

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Bring your insights to life with executive-ready creative. We craft high-impact deliverables that go beyond reports, ensuring your insights are acted upon.

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Basis Ideas builds bespoke data ecosystems to surface early signals, uncover hidden opportunities, and fuel bold moves. It’s innovation strategy, backed by intelligence your competitors don’t have.

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