Basis Brand & Comms Tracking
Our tracking delivers a forward-leaning strategic blueprint for your brand.
Fully tested and validated across categories and brands, Basis Brand & Comms Tracking works by linking financial performance, behaviours, brand knowledge and experiences.
- Commercial:
We illuminate the link between brand equity and revenue, helping our clients use tracking to understand the current value of their brands, along with opportunities and threats. - Diagnostic:
We reveal how consumer experiences shape brand perceptions and affinity. This makes Basis trackers more actionable, a source of true strategic focus for strengthening brands. - Bespoke:
Never one-size-fits-all, our agile tracking framework is modular and flexible, utterly category-agnostic, and always delivers impact—regardless of brand context or challenge.
Get out of the brand tracking trap
The brands winning today aren’t using the same tracking systems they were two years ago. If yours still looks the same, it’s time to rethink your approach.
Read our latest report, The Brand Tracking Trap now.
